On May 12, 2026, ICONIC21 released Arrow Chase — and the industry found itself in a situation where no one quite knows which category to put the new title in. Not a slot, not a crash game, not roulette, not a game show. The arrow moves continuously. There are no rounds. All players see the same field. This is genuinely something new.
How Arrow Chase Works
An arrow moves across the screen — continuously, without stopping. Along its path are multiplier blocks. Players bet on the blocks they think the arrow will hit. The more chosen blocks the arrow strikes, the higher the payout. Everything happens in real time, and payouts are instant.
The key difference from any existing mechanic: there are no rounds. The arrow does not stop, reset, or wait for everyone to place their bets. Players choose their own moment to enter and exit. You can join at any time and leave whenever you want — like the stock market, but with instant results.
Another fundamental point: Arrow Chase is truly multiplayer. All players at the table watch the same arrow at the same time. This is not an isolated RNG process for each individual player — it is a shared event, like a sporting match or a TV show.
Arrow Chase vs Crash Games: What’s the Difference
Crash Games like Aviator are also built on timing and multipliers. But there is a fundamental structural difference between them and Arrow Chase:
| Parameter | Crash Games (Aviator etc.) | Arrow Chase |
|---|---|---|
| Structure | Rounds — start, rise, crash, reset | Continuous, no rounds |
| Entry | Only at the start of a round | At any moment |
| Dead time | Yes (waiting between rounds) | None |
| Multiplayer | Visual (other players’ bets are visible) | True multiplayer (one arrow for everyone) |
| Payout mechanic | Cash out before the crash | Arrow hitting the chosen blocks |
| Max multiplier | Up to x10,000+ | Up to x1,000 |
ICONIC21 CPO Edvardas Sadovskis puts it this way: “Crash proved that players respond to tension and timing. We took that as our foundation and stripped away everything superfluous — rounds, resets, pauses.”
Why This Matters for the Market
In 2025, 121 new crash-game titles were released — a third of the entire existing genre catalog. Most are variations of the same formula: a plane, a rocket, a capybara, a different wrapper. Arrow Chase does not try to carve out a place within the crash genre — it proposes an entirely different interaction structure.
If it works, the industry gains a new category. ICONIC21 cautiously calls it “track games” or “arrow games” — the naming has not settled yet. But the very appearance of a format that does not fit into any existing classification, in a saturated market, is already a notable event.
Another important point is attention retention. Crash games have dead time: between rounds, a player does nothing — they simply wait. Arrow Chase has zero dead time whatsoever. For operators, this directly affects session length.
Who Is ICONIC21
ICONIC21 is a provider based in Limassol, Cyprus, founded in 2018 as part of the BETER group. In September 2024, the company rebranded from BETER Live and became an independent content supplier. Its core specialization is live casino: the Gravity series with multipliers and side bets earned them the title of Best Live Dealer Provider at the European iGaming Excellence Awards 2025.
Arrow Chase is the studio’s first title outside of live casino. It is a signal: the company is deliberately expanding into instant games and is trying to create its own niche rather than competing with Spribe and BGaming on their home turf.
Where to Try It
- BC.Game — broad instant-game catalog, crypto, fast withdrawals. Visit site →
- Stake Casino — one of the top operators for non-standard formats. Visit site →
- 1Win Casino — crash games and instant games in one account. Visit site →
- FortuneJack — crypto casino with a wide variety of non-standard formats. Visit site →
Bottom Line
Arrow Chase is not another crash game with a new skin. It is an attempt to create a new category: a continuous multiplayer format with no rounds, no dead time, and a shared field for all players. Whether it succeeds is for the audience to decide. But the very fact that such a format has appeared in 2026 — when the crash genre is already saturated to its limits — is, at the very least, worth paying attention to.
